Cockpit Engineering: Platform Design Management

Automotive OEMs have always remained focused on optimized product launch timelines. As a part of one such initiative by an European passenger car manufacturer, AllyGrow delivered an end-to-end solution for the cockpit engineering platform development.


Industry : Mobility
Client / Location : Passenger Car Luxury Segment OEM / Europe


The client required an engineering service provider, who not only designed the cockpit base platform version, but would also help the client with the subsequent variant designs, to support the client’s serial product launch strategy.


AllyGrow was nominated for this Cockpit Engineering activity based on its strong credentials in the Interior Engineering domain. A user-centric approach was adopted by AllyGrow, while delivering the functional performance requirements throughout the product development process. Strong focus on concept creation ensured that a distinctive design intent was adopted while developing the base and variant versions, aligning with the client product strategy. While covering the typical product development process activities like concepts, feasibility studies, engineering design and virtual validation, special attention was awarded to processes / technologies such as Premium Wrapping, Slush, IMG, Deco Vents. etc. AllyGrow team demonstrated its design as well as the engineering change management competence the client’s multi-year product strategy.

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