Door Panel Design for High End Luxury Car OEM

Door trim panels primarily act as an interface between the occupant and the inner workings of the door, they play a significant role in the evolving car interiors. The increasing penetration of technology-enabled features on door trim panels is challenging suppliers to deliver advanced solutions.


Industry : Mobility
Client / Location : Passenger Car Luxury Segment OEM / Europe


This project involved a three-party joint developmental effort between the client, AllyGrow and the door panel part supplier as a part of simultaneous engineering initiative taken up by the client. AllyGrow had to ensure smooth execution of the project overcoming not only the technical challenges but also project management difficulties arising from multi-location / multi-language execution.


Concept development and serial development of the door panel was successfully delivered within a limited duration provided by the client by deploying hybrid execution model with strong technical teams deputed at client location, part supplier facility and AllyGrow offshore center. The activities undertaken were concept creation, engineering feasibility, master section creation, assembly sequence definitions, RPS definitions, regulatory checks and engineering design. Special attention was attributed to implementation of sew lines, leather wrapping process, Wood , Aluminum, Chrome and Painted part creation etc. DFA and DFM checks were ensured for assembly and manufacturing feasibility aspects, taking into consideration supplier tooling facilities and set-up.

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