Multi-Feature Armrest Design

Front and rear armrests are no longer exclusive feature of luxury vehicles and now find a place in mid-segment passenger car vehicles. With the ever-increasing expectations from potential buyers, OEMs must now equip their new models with enhanced comfortable equipment, such as multi-function armrests.


Industry : Mobility
Client / Location : Passenger Car Luxury Segment OEM / Europe


The client required a multi-feature armrest to be developed addressing its global market requirements. This involved a challenging mix of multi-functional, ergonomically viable tech-savy features, which had to be aligned with the overall vehicle concept and meeting regulatory compliance checks.


Apart from the obvious storage function, the armrest was designed for a variety of features like Tray (with storage of small parts -coins, pen, paper etc), Cupholders, Integrated headrest, Tablet/ IPad holder with complex operating mechanisms for above. Ease of access, user friendly operation were key focus areas as well to ensure rear passenger comfort. Modular approach was adopted while delivering this armrest design to the client which helped in overall product optimization and maintaining feature cost ratio.
Based on the successful execution of this armrest, a higher end version was subsequently designed by AllyGrow team which included features like Glass deco part, USB charge ports, Wireless charger, Perforated Leather Lid etc.

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